# identity.md

## Organization Overview
- **Company Name:** Waku
- **Mission:** To shake up the tea aisle with deliciously replenishing herbal tea that has prebiotic powers and 0g of added sugar, encouraging an experience of "Sunrise on the Inside."
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded by entrepreneurs from Ecuador; specific date and current primary operational location details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
  - Juan, Co-Founder (Entrepreneur)
  - Nico, Co-Founder (Entrepreneur)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Rooted in heritage, fueled by innovation, and committed to revitalizing the tea market with health-conscious and flavorful products.
- **About Link:** https://livewaku.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Waku operates primarily as a direct-to-consumer brand, offering deliciously replenishing herbal teas with prebiotic benefits and no added sugar. The business model includes individual product sales and subscription options.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.